Juliana Hatfield / Wild Animals — PledgeMusic campaign

Juliana launched her third PledgeMusic project on June 2, 2013, for the album which became Wild Animals (2013). She described the record as “mostly (but not totally) acoustic”, with the loose energy of Bed, less distortion and “more prettiness”.

Welcome to my new baby. It's not done yet, but with your help, it will be fully formed and ready to leave home by the end of the summer.

The funding target was reached in 4 days.

The supporter-first MP3 and FLAC release arrived on 2 August. Hatfield wrote:

I sincerely hope you enjoy it as much as I enjoyed assembling it in my little back room with the bird songs coming in through the windows.

Incentives

The campaign offered 109 incentives:

Music

• Brand new album of original songs download + updates — The album download with access to campaign updates.
• “Live At Maxwell's” [2005] Download — A previously unreleased, no-frills board recording of Hatfield's 2005 show at Maxwell's in Hoboken.
• New Album on CD — The new album on CD, with the album download and campaign updates.
• Signed CD — A signed copy of the new CD.
• CD/cassette/postcard bundle — A selection including advance CDs, advance cassettes, a duo EP and a Some Girls postcard.
• Blake Babies “Slow Learner” record — The 1989 Utility Records UK release.
• 2-album package — Shrink-wrapped copies of the 2012 covers album and There's Always Another Girl.
• “Nicely, Nicely” test pressing records — Test pressings of the first Blake Babies album.
• 2-record package — A Become What You Are vinyl promo copy paired with the “Everybody Loves Me But You” vinyl EP.
• Blake Babies “Nicely, Nicely” LP — A pristine copy of the first Blake Babies album.
• CD bundle of joy — A selected stack of Hatfield, Blake Babies, Some Girls and Frank Smith CDs.
• Your Name In The Liner Notes + Signed CD — A signed CD with the supporter's name in a thank-you section of the liner notes.
• Half-inch reel tape — “Wanna Be The One You Want” demo — A reel containing an early demo.
• Half-inch tape reel — “Bad Day” — A radio-edit mix and related edit material.
• Half-inch tape reel — “Don't Walk Away” — Three mixes, including the released mix.
• Half-inch tape reel — “Sellout” — Three mixes, including the version released on the Please Do Not Disturb EP.
• Horses/Pony mix reel — Alternate mixes from the 1999 album later titled Juliana's Pony.
• Master tape — “Wanna Be The One You Want” demo — Four vocal-free takes on 2-inch reel tape.
• Master tape of unreleased songs — A 2-inch reel of unfinished 2001 songs consisting of electric guitars and a click track.
• Master tape — “Juliana's Pony” — A 2-inch reel with takes from the album then known as The Horses, plus track listings and guitar-solo notes.
• Live nuggets from through the years (download) — Eleven live Hatfield recordings from 1993, 1995 and 2012.
• Original half-inch reel tape of “bed” mixes — Mixes of “Sneaking Around” and “You Are the Camera”, including an alternate.
• Original half-inch reel tape of mixes — “Total System Failure” — Mixes of “Total System Failure”, “Leather Pants” and “The Victim”.
• Original half-inch reel tape of mixes — “Choose Drugs” — Mixes of “Choose Drugs”, “Don't Rush Me” and “Cool Rock Boy”.
• Original half-inch reel tape of mixes — “Slow Motion” — Mixes of “Slow Motion”, “Somebody Is Waiting for Me”, “Until Tomorrow” and “Might Be in Love”.
• Original half-inch reel tape of mixes — “Live It Up” — Mixes of “Live It Up”, “I Want to Want You” and “Swan Song”.
• Original half-inch reel tape of mixes — “Backseat” — Mixes of “Backseat” and the unreleased experimental piece “Percent Tip”.
• Original half-inch reel tape of mixes — “Edge of Nowhere” — “The Edge of Nowhere” and alternate “Until Tomorrow” mixes titled “Heaven Tomorrow”.
• Original half-inch reel tape of mixes — “Trying Not to Think” — Mixes of “Trying Not to Think About It” and “Heaven Tomorrow”.
• Half-inch reel tape of just about an album's worth of mixes — Total System Failure album mixes with alternate working titles.
• Song to Order — A commissioned personal song, supplied as an MP3 and CD and not released publicly; the offer was $1,000.
• AccessPass ™: brand new album of original songs — Access to the album through the campaign.

Merch

• “Made in China” tour with X tee — A vintage 2005 tour shirt with drawings by Hatfield.
• “Princess of Pop” t-shirt — size Small — Grey print on a black cotton shirt.
• “Princess of Pop” tee — size XL — Grey print on a black cotton shirt.
• “Princess of Pop” tee — size XXL — Grey print on a black cotton shirt.
• Black and white “Evan and Juliana” tour shirt — A white cotton shirt with a black-and-white tour photograph.
• Color “Juliana and Evan” tour t-shirt — A white cotton shirt with a color tour photograph.
• Dog's foot t-shirt — A brown cotton shirt offered in specific sizes.
• Hand silkscreened JHJHJH logo t-shirt — A handmade blue-on-black cotton shirt.
• One-off 2012 Australian tour shirt — A brown Evan Dando/Juliana Hatfield duo-tour shirt with dates on the back.
• Prototype “Made In China” tee — A vintage, never mass-produced shirt with a drawing by Hannah Keefe.
• Repeated name shirt — A black-and-light-grey shirt printed with repeated Hatfield names.
• Screenprinted tiny Julianas shirt — A handmade shirt with small printed names.
• Self-portrait t-shirt — A one-off shirt printed with a Hatfield self-portrait.
• Silkscreened JH logo t-shirt — A handmade hot-pink-on-black cotton shirt.
• Vintage “In Exile Deo” shirt — A vintage black cotton shirt.
• Vintage Some Girls shirt — A vintage black cotton shirt with a worn, slightly cracked photo print.
• My high school varsity jacket — An unworn wool Duxbury High School gymnastics-team jacket saved from Hatfield's school years.

Artwork

• Signed double JH poster — A signed glossy color poster.
• “Made In China” poster — A 12 × 18-inch poster featuring a self-portrait in a German hotel bathtub.
• Big “Become What You Are” vintage posters — Large color promotional posters from the album era.
• Vintage one-of-a-kind concert poster — An original Fitzgerald's, Houston, show poster from 2000.
• Handwritten Lyric Sheet — Handwritten, signed lyrics for a chosen song, with an original drawing on the reverse.
• Watercolor and ink on paper — Rain, The Natural World, Leaning Tower of Fuck and Forest of Fuck.
• Acrylic and ink on watercolor paper — Leaning Tower Of Fuck, Wind11, Wind7, Wind8, Wind10, Wind9 and Wind6.
• Acrylic and ink on Bristol paper — Pink and Purple, Wind4, Wind1, Wind2 and Wind3.
• Oil pastel and marker on Bristol paper — Brain1 and Brain2.
• Acrylic and ink on paper — Wind5.
• Oil on canvas board — Foil, Side Study and Willie.
• Acrylic on canvas board — Canada MInts.
• Acrylic-and-marker work on paper — Brain 4.
• Acrylic on framed canvas — Cactus and Rectangle Brain.
• Oil and acrylic on framed canvas — In Most Women, One Is Bigger, Dog and A-Rod As The Devil.
• Framed canvas paintings — Square Brain, Acrylic and Square Brain, Oil.
• Acrylic on canvas — Pinks.
• Oil on canvas board — Candy.
• Acrylic on watercolor paper — Windy4, Windy5 and Windy6.
• Acrylic on Bristol paper — Windy1, Windy2 and Windy7.
• Original drawing used as basis of the new album art — The one-of-a-kind pencil drawing Hatfield made as the basis for the Wild Animals cover.

Miscellany

• Private acoustic Livestream performance — A limited online acoustic performance, held on 10 August 2013.
• Signed JH photo by Jim Goldberg — A small vintage black-and-white publicity photograph from the Bed archive, signed.
• Phone Call — A 15-minute telephone conversation with Hatfield.
• Signed “Bed” tour book — The itinerary book from the 1998 North American tour.
• Signed Blake Babies photo w/Dando — An early Jesse Peretz publicity photograph showing Evan Dando with the band.
• Signed Blake Babies photo w/Evan — A late-1980s Jesse Peretz publicity photograph.
• Signed fall 2000 tour book — A tour itinerary used by the band and crew.
• Signed summer 2000 tour book — A tour itinerary used by the band and crew.
• Signed vintage Blake Babies photo — An original late-1980s 8 × 10 glossy photograph.
• Improper Bostonian and Handwritten Letter — A magazine containing a Beautiful Creature cover story, with a handwritten letter and Juliana's Pony.
• Lyrics workbook — A notebook containing song ideas, words and doodles.
• Signed “Become What You Are” European tour book — A detailed band-and-crew itinerary.
• Signed “Become What You Are” US tour book — A detailed band-and-crew itinerary.
• Signed 1995 “Only Everything” tour itinerary book — A book of tour dates, venues, hotels and promotional activity.
• Signed Guitar — Hatfield's Vox Super Ace electric guitar, signed at the supporter's chosen location, with gig bag.

Animal welfare

This campaign named Save a Sato in Puerto Rico and the Northeast Animal Shelter in Salem, Massachusetts. The campaign allocated 5% of money raised after the goal to the two shelters, whose work included finding homes for abused and abandoned animals and supporting spaying and neutering.

Music updates

Juliana did not provide progress updates about the album's development in contrast to previous PledgeMusic campaigns.

She did share random nuggets from her career though, including demos of demos of “Tourist”, "Only In The Dark", "Until Tomorrow" (titled as "Heaven Tomorrow", an 'avant lsd mix' of "I Got Not Idols", and a cover of The Beatles "Revolution".

Her PledgeMusic artist profile page also had a previously unreleased recording of a song titled "Miles Away". After fans commented on how it shared the melody of a song with the same name by The Verve Pipe which does not have a Juliana songwriting credit, Juliana said:

“I also wanted to tell you that “miles away”, the song that is streaming, was from the same songwriting session--with brian vander ark--that produced the song “table for one” which was released as an extra track on my “gold stars” album in 2002. brian and i also wrote a third song together, which i might play you at some point. my memory is notoriously bad but i think what happened was that brian maybe wrote the music and i wrote the lyrics (and title), or most of them, to the version that is streaming here--and then brian rewrote a set of lyrics and that is maybe the version on the verve pipe album--so i wouldn’t have been credited (and you can’t copyright a title--which is why i could name my new album sergeant pepper’s lonely hearts club band, or chinese democracy, or marquee moon,,,) ..and all is right with the world….”

Supporter livestream

The private acoustic livestream for PledgeMusic supporters took place on August 10, 2013. Requests from pledgers made up most of the set.

The set list:

• Taxicab
• Hurt Me
• Learn To Fly
• I Picked You Up
• Make It Home
• Everybody Loves Me But You
• Hotels
• Until Tomorrow
• Choose Drugs
• Table For One
• For The Birds
• Law Of Nature
• The End Of The War